How to understand the relationship between employee acquisition and customer acquisition taking you from good to great.
Your approach to employee acquisition, known as hiring, is one of the most important factors leading to long-term business success. In my experience, hiring is treated as a have-to rather than a get-to.
That said, to truly fire up your hiring and set you, your team, and your organization up to win over the long haul you must shift your approach. Begin to think of employee acquisition in the same frame as customer acquisition.
Imagine the possibilities if the level of appreciation we have when a customer is acquired were applied to acquiring a new employee. Going even deeper, depending on the nature of your business, the employee could last longer than the customer or client. Let that sink in.
An individual is seeking an opportunity to work, and stay, with your company. To adopt your core values, your mission, and your vision. That’s a BIG deal!
The better your employees are treated and appreciated, the more that shows up in your customer’s experience. Ironically, the opposite is not always true. Take this approach with your very next interview and see how this shift in action impacts your hiring process.
